IT MIGHT BE A BEAUT BUT, IT WILL CHASE YOU DOWN THE ALLEYWAYS OF SHOREDITCH!

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Tuesday 29 December 2009

Tattoos Taboo No More

Once, it was the mark of the criminal or subversive; now everyone seems to have a little -or a lot - of body art. So how did tattoos lose their taboo?

The tattooed walk among us. Once you start looking, start taking note, it seems more common to have a tattoo than not to. I have a client at my hair salon, that I see every 4 weeks. Each time he visits we update each other on our latest tattoos developments. Each time I bashfully reply no nothing new yet, but without fail he always has something to show me. I have three “patchwork” tattoos (single, isolated designs), whereas he has “flowing” tattoos (continuous tattoos that cover whole areas of your body). He has a beautiful mixture of graffiti stars, a colourful gypsy’s head, and a swallow; all symbolising something special to him. It makes me wonder, is there anyone who gets a tattoo, then doesn’t want another? Recently, I’m sat in my first lecture at my new university and the person across from me asks what my tattoo means, it’s my star sign Capricorn on the back of my forearm. He asks if I have more then he shows me his: two stars on either side of his collar bone. The girl next to us joins in; she has hindi writing on her hip. It seems everyone’s got a tattoo these days.

Perhaps I shouldn’t be so surprised. After all, Winston Churchill’s mum, had a tattoo, as did Winston Churchill. Apparently it was fashionable among the aristocracy in the late 19th centuries. A hundred years later they are fashionable again amongst the “modern aristocracy” – our rock singers, rappers, movie stars, models and fashion designers.

Before getting my tattoos, I thought long and hard, I didn’t want it to jeopardise my chances of becoming a model. But when I started researching, it seems many models are tatted these days. Kate Moss as two small swallows flying across her back and an anchor on her wrist, and she’s not the only one. Lily Cole, Gisele Bündchen, Naomi Campbell and Lily Donaldson; just to name a few.


Then there’s the music artists: Amy Winehouse, Rihanna, Eve, Mutya Buena.


And finally the actresses: Meagan Fox, Angelina Jolie, Sienna Miller, Drew Barrymore and Penelope Cruz.

Most recently Gwenyth Paltrow had a letter “C” tattooed on her thigh. She got it done at Selfridges, which proves how mainstream tattoos have become. Now you don’t even need to head to a tattoo parlour: you can just pick it up down the shops.

Tattoos have always been around, but before they were rare, something a little different. So the fact that tattoos are no longer taboo a good thing or a problem? You get a tattoo to assert your individuality and to stamp your body permanently with a marker of something special.

I don’t think I had any self conscious explanation for my first tattoo at 17. I was bored in an English lesson at college and doodled some stars in my book, “this would look nice on my hip” and after college I went to the closest tattoo parlour blagged my reason for not having I.D. and there we have it. I’m marked for life with 17 little stars. Back then I just knew I wanted one, but didn’t really think about the whys. But that’s the thing about tattoos. If you want one, there’s not much point rationalising it, because the desire just stays stubbornly put, whatever somersaults your head does trying to justify it. After all in order to get one you have to override the powerful instinct of avoiding pain. And tattoos, no matter what anyone tells you, hurt like hell. When the needle first goes in you think “This hurts a lot, but I can bear it.” But then it doesn’t stop, like a scalpel slicing through your skin without a break. So why do it? Because you are witnessing something you’ve imagined in your head coming to life exactly as you’ve pictured it and that is pretty exciting and satisfying. Few people start getting a tattoo and stop before it’s finished.

So how long will this trend last and is it even a trend? Tattoos have always been around and they were popular, then unpopular. Will you regret your tattoos in the near future when they are no longer “in fashion” or do most people who’ve endured the pain of having ink etched into their skin love their works of art for life?


Saturday Night Fever


Winter has definitely made its presence felt in the last few weeks but it would seem coats and jackets are yet to start shifting on the high street. That’s because a new breed of lady has evolved, who live and shop for the weekend, fashion’s newest and most powerful force. There’s a type who will regularly drop £50 on a new dress. She buys a coat or jacket only on pain of death (and we’re clearly not talking death from the cold, as any visitor to a British city centre on a Saturday night knows, coats, even at the height of winter, really mess with your look)

Maybe you’re a weekend girl; maybe you live and shop for the weekend. High-street chains and websites such as Asos.com, the sort with rapidly changing stock and young clientele, estimate that 40% of their customers shop weekly with a night out in mind. Now I’m sure most the ladies reading this can relate; you’re going out, you need to buy something new so you feel special and you definitely can’t wear the same thing twice!

For the weekend girl Saturday night is her catwalk, and the rest of the week (bar Sunday: rest and recovery) and about the anticipation. According to Selfridges Thursday nights and Saturdays are the busiest times for shops. This kind of shopper can spend all Saturday looking for the dress she needs for that night. These are young professionals working hard or in education and living for the weekend.

All Saints staff admit that, apart from London and Paris, most of their stores are catering to this sort of consumer, and they aren’t necessarily proud of them. “They can be a bit orange,” said one referring to the fact that fake tan is a standard adjunct to glamour now.

This isn’t about snobbery, though. Let’s be honest, for those of us who get a thrill from going out, we’re weekend girls at heart, even if we prefer to think of ourselves as more sophisticated, mature or adventurous in our shopping habits. By now I know that kneejerk shopping is a bad idea: you buy things that work specifically for one event but don’t necessarily blend into your wardrobe. Still it’s hard to fight the instinct to get on Asos and buy a joyful electric blue dress for the upcoming occasion- and oh how those purchases add up when you develop the habit.

But it’s exactly these purchases that are keeping fashion afloat. At River Island – which just filed a healthy company report, given the current retail horrors – Sarah Walters, the head of communications, estimates that that nearly half the customers shop at least once a week. “it’s very focused on going out, it’s about Thursdays, Fridays, Saturdays, festivals in the summer and parties at Christmas.” Above all she says her customer wants “to look sexy, show off her tan and her legs”.

Most the ladies we asked do American Apparel, Top Shop, Miss Selfridge, Zara and All Saints, but never designer, “It’s far too expensive because we never wear anything more than once or twice.”

Going out is a huge ritual for woman. The bonding begins with the shopping, then they all watch X Factor together whilst they get ready to go out. It's also about so much more than an outfit. Selfridges knows this and has homed in on consumers by setting up the ground floor fashion and beauty section in the London store. The hall forms the perfect setting for London’s divas and glamour pusses: hair irons, hair pieces, glitter tattoos, manis, pedis, make-overs, and style advisors can have you ready to walk the walk.

LY: Up on the new 3rd Central Floor space, the young designers have been grouped together to encourage this kind of shopper to have a field day. Thursday night is “small bag night”, customers throw their old clothes into the smallest yellow bag and leaves in her new purchases, this is a customer who comes out of work feeling ‘bleurgh’ and leaves feeling ‘aaah’

In January, Harvey Nichols will too be jumping on the band wagon, with a new 4th floor of young affordable women’s fashion, from All Saints to Alexander Wang

Have we become a nation of viewers

We’re living in an age where our lives pretty much revolve around technology. There’s the ipod, television, radio, mobile phones, computers, video games, the list is endless. All these contraptions share the common ability to access to the internet. As well as the usual fm dial radio, you can listen to your favourite radio station online, even after the show is over. You can watch television programmes online with websites such as ‘4 On Demand’. With most phones you can access a watered down version of the internet to check those vital facebook notifications when you’re stuck on the bus. And games consoles such as the PS3, Xbox and Wii all have access to the internet so you can be playing Mario Karts with someone on the other side of the world.

Supposedly the reason for all this technology is to make life easier, and no doubt most of the time it achieves this, but is it not turning us into a nation of viewers?

Over the last few days I’ve been bed bound, nothing serious don’t worry. But spending all day everyday at home I found myself living on Facebook. Once I’d opened everything in my inbox, replied to messages on my wall, all I was doing was perusing peoples’ profiles, spying on their lives. Social Networking websites are here to help us keep in contact with our friends and family, but could they in fact be doing the opposite and taking away or abilities to uphold relationships. You go out, you have a great time, you record your crazy antics with lots of photos on your digital camera, and you post them on facebook, not forgetting to tag all you friends. Now your whole friends list has just been notified about what you got up to last night, so what’s the point in having a conversation to catch up on what you’ve been doing. You meet a new person on facebook, even though you’re only supposed to accept requests from people you actually know, we all do it. But what have you got to talk about, what’s there to find out that you don’t already know by taking a quick look at their profile?

We now have the rise of Twitter. You don’t even have to check anyone’s profile. Your timeline is refreshed every couple of minutes with “I’m at the sickest rave with A and B”, “I just ate the most amazing dinner”, “This bus smells”. You tweet your every move with 100 or so people you don’t even know following your every move. Applications such as UberTwitter even disclose your location, down to the road and possible door numbers you are at using your Blackberry’s GPRS signal to locate where you’re tweeting from.

It’s not just social networking sites that have got us watching each other, what about YouTube? It seems we are developing an obsession with exposing ourselves and having everyone watch. We are a nation of show offs. Flaunting for the cameras and becoming internet celebrities.

‘Reality TV’ is also on the rise. Everyone wants there 15minutes of fame whether it be on ‘Big Brother’ or ‘Come Dine With Me’, or Z list celebrities trying to gain new exposure on ‘Strictly Come Dancing’ or ‘I’m a Celebrity Get Me Out Of Here’. Some other reality titles are: ‘The Hills, X Factor, Britain’s Got Talent, America’s/Britain’s Next Top Model, Supernanny, Wife Swap, Katie and Peter, The City, Baldwin Hills, Underage and Pregnant, World’s Strictest Parents’ How many do you watch? We are very nosey people wanting to look at everyone else’s lives. Maybe it makes us feel better to see other people less fortunate than us or maybe it motivates us to see others doing well.

Even the government is stepping up their tactics on how they can oversee everything we do. The average Londoner is caught on CCTV 300 times a day, on one of the nation’s 4.2million cameras. There are chips in our passports and even oyster card are tracking our every move. From the age of 11 to 18, your oyster card is registered to you, it knows your home address, it even knows what you look like. Now travel on London buses and trams are free for anyone holding this form of oyster card. So why when you tap on to a tram, but forget to tap out, do you receive a letter from Tfl reminding you to always tap in and out of stations? Travel is free, so there is no financial gain for the government, so what’s all the fuss about? Is it because from not tapping out they no longer have a record of where you are?

Big Brother is no longer just a program on channel 4, we are living it.

Friday 25 December 2009

ProperCrimboSelecta

I feel paralysed Ive eaten so much and maybe a little drunk

Breakfast: Salmon and Egg Muffins
Starter:Prawn Cocktail Salad
Dinner: Four Yorkshire puddings, A Turkey Leg, Carrots, Brussell Sprouts, Roast Potatoes, Sweet Potato Mash, Stuffing, Seven Sausages In Bacon (So Far)
Drinks: Bucks Fizz, Champagne, Baileys, Original Tropicana
Dessert: Strawberry Triffle, Celebrations, Quality Streets, Baileys Truffles

Whilst I Was Still Capable Of Moving I Got A Little Snap Happy:



38 minutes till Eastenders! I'll tell you a secret.......


I KILLED ARCHIE


Excuse the quality, but this is my song right now (AGAIN!) can't relate to the words much harder!

This is how I feel inside
(demonstrated by my little sister Gregory)

ThePopePouncedOn



Straight Disrespect

SoIt'sChristmas......BLAH

For someone who's not religious, Christmas lost its novelty a long time ago. Its just a day where I get to eat a fat meal and do cliche things like play scrabble, eat quality streets and drink baileys. I wish I was young again and got excited to put out mince pies for santa and carrots for the reindeer but those days are long gone.
I believe I'm getting a camera tomorrow though, so I can get snap happy again cant wait!
I'm working boxing day as well so can you all do me a favour and just stay away from Selfridges on the 26th, because I have a feeling I am definately going to lose my cool on the shop floor at some point if I'm surrounded by hungry bargain hunters.

Anyway on that note have a good christmas everyone, religious or not enjoy the festivities!

xxxx

Thursday 24 December 2009

My TwoDoubleONine In Pictures

So you guys can get to see what I'm about thought I'd cut a rather long story short and summarise my year in words and pictures.
Its been an eventful one can't complain, bring on TwentyTen and let the good times roll!



Brunel Daily Mail New York Flat

Portugal CUTS Norwich Camden

Lucky Charms Brighton

Sheffield Car Park Shoreditch Mayfair Next Press Office Work It

Don Perinon Movida Rooftop Turkiye

BA Magazine Publishing London Fashion Week

Brooklyn Bitch Shots Quad Biker Miss Selfridge

www.afterdarknetwork.co.uk BrickLane Kurt Geiger

London College Of Communication YoYo

Snow Trading Places Sand