Hermès is coming to East and West London. J’aime mon carré will find its way to both East and West London, unexpected locations for a strictly limited time. Celebrate the who and how of the scarf; learn how to style your scarf with the experts in each location and get your style on record with one of our photographers.
An Hermès scarf is for life and for living. The idea behind this simple project was born of the desire of Hermès’ artistic director of silk, Bali Barret, to document the fervour around that traditional silk square of which the Hermès ‘carré’ is the ultimate expression. British photographer, Matt Irwin, travelled to 4 capitals, to create a fanzine with art director Dean Langley and stylist, Francesca Burns around 4 girls and their lives and loves – friends, lovers, places and of course, their scarves. See more here: J’aime mon carré
